What is Digital Marketing? A Simple Guide

 What is Digital Marketing?

Digital marketing is the process of promoting products, services, or brands using online channels and digital technologies. Unlike traditional marketing (e.g., TV, radio, or print), digital marketing focuses on platforms like websites, social media, search engines, email, and mobile apps to reach and engage audiences.

Key Channels in Digital Marketing

1. Search Engine Optimization (SEO): Improving website visibility on search engines like Google.
2. Content Marketing: Creating valuable content (blogs, videos, infographics) to attract customers.
3. Social Media Marketing: Promoting on platforms like Facebook, Instagram, LinkedIn, and Twitter.
4. Email Marketing: Sending targeted messages to a group of subscribers.
5. Pay-Per-Click Advertising (PPC): Running paid ads on platforms like Google Ads or social media.

1. Affiliate Marketing: Partnering with affiliates to promote products for a commission.
2. Influencer Marketing: Collaborating with influencers to endorse your brand.See More.....